Visual Designer
Problem: Previous landing pages within regent.edu were not engaging students. Overly complicated layout and multiple level pages, Ineffective user funnel and interfaces. Solution: Create a new web property with a flat design style, improved sign-up funnel, improved visual hierarchy, redesigned user interfaces, incorporated iconography, photographs, contrasting colors using Regent’s primary and secondary color palettes to …
Problem: Dated design and content, Low SEO rank, No CMS/difficult to update, design is not responsive and fails to support smaller devices, lack of user engagement. Solution: Established SEO strategy; applied throughout design, production and updates. Redesigned website to be responsive with all devices, establish a Word Press based CMS, incorporate content with photographs and …
New layout with optimized listing cards & responsive filters Redesigned blog page: linking module and CTA Problem: Outdoorsy’s listings had essentially out-grown the previous layout. One of the major downsides to this was the contribution to a lower SEO score. Despite best practices in SEO, this was still significant enough to warrant a redesign. Solution: …
Homepage Design paired with Email Creative and Display Ads for seasonal specials. This project was based on early growth spurts with kids. Schoola sells gently used children’s clothes. I suggested and illustrated images supporting growth in the mock ups and final designs. Roles: Creative Direction, Image Sourcing, Design, Layout, Brand Compliance, Typography Technology: Bootstrap, WordPress