Hello
Dynamic and results-driven digital designer with 10+ years of experience creating impactful visuals and optimizing user experiences. Proven ability to lead and execute design initiatives that drive engagement and improve conversions with a focus on accessibility, human-centered design, and cross-functional collaboration.
My skillset and experiences include Visual Design, Branding, Creative Direction, B2B and B2C Marketing. My areas of expertise are Visual Design, Design Strategy and Branding.
Recent Work
Increased Leads by 142% for a University
Regent University is a 4 year college in Virginia Beach. Regent’s enrollments had declined and the brand had begun to suffer a loss of credibility. How might we improve this?
Lead Generation for Fire Prevention Services
Mike’s Clean Sweeps specializes in chimney maintenance and fire prevention services. Due largely to lack of awareness, many homes have fireplaces that are unsafe for use. How can we change this?
Increase Enrollment for MBA Programs
As part of the UX team at Academic Partnerships, I was tasked with creating a landing page for the MBA program at LaSalle University with a focus on program information and student experience.
Alibris Email Creatives
I designed and coded responsive emails for Alibris’ seasonal campaigns, an online store offering new, used, out-of-print, and rare books through independent booksellers.
Schoola Email Creatives
I was tasked with designing an email campaign paired with homepage design and display ads for Schoola’s seasonal specials. Schoola is known for offering great savings on preloved clothes while donating 40% of proceeds to support kids’ programs like art, music, and PE.
APSCU Trade Show Collateral
I designed marketing collateral for the APSCU conference from 2015 to 2018, blending my passion for branding and digital/print experiences.