Visual & Web Designer
I have more than 10 years expereince in B2B/B2C marketing I craft data-driven designs that enhance brands, boost engagement, and drive conversions through scalable, collaborative solutions.
With a background in front-end development, branding and production I am capable of facilitating and leading design from concept and execution to delivering polished digital experiences that align with business goals.
Some Brands I Have Worked With
Recent Work
Storytelling Increases Engagement
As part of the UX team at Academic Partnerships, I was tasked with creating a landing page with a focus on social trust and storytelling, will these changes improve user engagement?
Tailored and Incentivized Email Campaigns Improve Engagement
This email campaign highlights MIXT’s commitment to sustainable, healthy eating with engaging visuals, incentives, and personalized meal suggestions, inspiring recipients to explore nutritious options that fit their wellness goals.
Rebranding a B2B Agency
Becker Media founded in 1995 is a full-service marketing and advertising agency specializing in the education sector. In 2017, Becker Media rebranded simply as Becker. I was tasked with creating a scaleable brand system to support a growing agency.
Increased Leads for a University
Regent University is a 4 year college in Virginia Beach. Regent’s enrollments had declined and the brand had begun to suffer a loss of credibility. How might we improve this?
Regent University Icon Set
As Senior Designer at Becker Media, I was tasked with creating Icons for Regent University’s Lead Generation websites. it was critical that these icons match Regents existing branding and style guide, yet also be clear on screens of all devices.
Testimonial
“It has been my pleasure to work with Brad since 2010. He has a unique ability to visualize data and analytics on a high level, with a consummate understanding of design principals and their relationship to human interactions.
His outstanding work ethic, adaptability and willingness to learn will be valued by any team, project or organization. He communicates design and concepts efficiently and adjusts accordingly to different groups. Extremely reliable, highly recommended.”
Carlo De Los Santos
Product Growth lead for marketplaces | Zumper, Poshmark, Realtor.com, Built-In, Stanford