Overview
MIXT, a fast-casual restaurant known for its chef-crafted salads, grain bowls, and sandwiches made with fresh, organic, and locally sourced ingredients, is a favorite among health-conscious individuals. Its focus on sustainability and quality resonates with professionals, fitness enthusiasts, and eco-aware diners. This case study explores the making and results of 3 email campaigns.
My Role: Production Design, Coding
Team: 2 Designers, 1 Content Writer
Duration: January-February 2020
Deliverables: 3 Responsive Email Templates (Scaled to support 72 campaign emails)
Increase in
Click Through Rate
Increase in
Open Rate
Increase in
Annual Revenue
New Year, New Resolutions
This email campaign showcases MIXT’s commitment to wholesome, sustainable eating and showcase menu options perfect for those pursuing a healthier lifestyle. Engaging visuals, incentives and personalized meal suggestions invited recipients to explore nutritious, convenient dining options that align with their wellness goals and personal tastes.
Personalized Emails Improve Brand Loyalty
These personalized emails featured tailored content to specific customer preferences and purchases, including meal suggestions, rewards and exclusive offers. This tailored approach allows MIXT to create deepened customer connections, satisfaction and increased repeat visits, contributing to an increase in revenue by 32% in 2020.
Incentives and Rewards Improve Engagement
Incentives like reward points drive engagement in email campaigns by offering tangible benefits that encourage customer interaction. For a brand like MIXT, highlighting points earned for purchases or promoting exclusive rewards created excitement and motivated recipients to act. Additionally this approach increased email open rates and click-throughs by 60%.
